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Agencies & services

Ad Account Mini-Audit

Pre-qualify leads while handing them a genuinely useful read on their ad account - before the sales call.

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The example business

Northpeak Growth

Northpeak Growth is a paid-social agency. Their quiz behaves like the first 20 minutes of their real audit: it asks about spend, creative volume, and the funnel, then returns a prioritized read on where the account is leaking - and books the call warm.

Audience
E-commerce and DTC founders and marketing leads spending $5k-$100k/month on Meta and Google.
Voice & tone
Sharp, honest, numbers-literate. We tell prospects what we'd tell a paying client, minus the dashboards.
Offer
Full-service paid social management and a fixed-price Deep Audit for teams who want a second opinion first.
See what this business taught Leadzy about itself
Audit framework - the four leaks, in the order we check them:
1. Offer & angle: if the product page and ad promise don't match, nothing downstream matters. Symptom: high CTR, low conversion.
2. Creative volume & variety: accounts under ~$20k/month need 3-5 genuinely different angles live, refreshed every 2-3 weeks. Symptom: rising frequency, climbing CPA, 'it worked last month'.
3. Landing congruence: ad → page continuity of claim, image, and audience temperature. Cold traffic to a bare product page is the classic leak.
4. Signal quality: over-segmented ad sets and thin conversion data choke the algorithm. Under ~50 conversions/week per ad set, consolidate.
Diagnosis heuristics: 'CPA fine, can't scale' → creative volume. 'Great clicks, no sales' → offer or landing congruence. 'Everything worked, then died' → frequency/fatigue → creative variety. 'Never tracked properly' → signal quality first, always.
Rules: never promise specific ROAS numbers or guarantees. Be candid when spend is too low for an agency to make sense (under ~$3k/month: give advice, recommend DIY + our newsletter, don't pitch management).

Everything on the page comes from here - products, rules, voice. Swap in what your business knows, and it speaks for you.

The quiz - 5 questions

Every lead gets: Personalized guide

“Where is your ad account leaking?”

  1. 01

    Monthly ad spend, roughly?

    Single choice · Under $3k / $3k-$20k / $20k-$100k / $100k+

  2. 02

    Where are you running?

    Multiple choice · Meta / Google / YouTube / TikTok / Other

  3. 03

    Which sentence sounds most like your account?

    Single choice · CPA is fine but we can't scale / Great clicks, not enough sales / It worked, then it died / Honestly, our tracking is a mess

  4. 04

    How often do genuinely new creative angles go live?

    Single choice · Weekly / Monthly / When we remember / We run the same ads for months

  5. 05

    Describe the account's story this year - what happened, what you tried.

    Open text - what they write in their own words shapes the page

Take it yourself - your page is written live, the way Northpeak Growth would write it.

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