The unit

One consultation is one page, written for one lead

We're too new to quote conversion numbers, so here are the ones we can stand behind today.

35c

One consultation, at most - Starter's rate for extra pages. Bigger plans pay less, against the hour a real consult costs you.

300

Consultations included every month on the $59 plan.

Kinds of page it writes: personalized guides, step-by-step plans, and recommendations.

Example businesses live in the gallery - try any of them as the customer, right now.

Your options

What are you giving them for their email?

Ranked worst to best, including the one you already know converts - and can't give to everyone who asks.

Discount popups

“10% off for your email.”

It attracts bargain hunters, trains everyone else to wait for the next coupon, and tells you nothing about the person behind the email.

PDF guides & checklists

One file, the same for everyone.

Written for nobody in particular, so it reads that way. Most are never opened, and you still know nothing about what the person actually needed.

Scorecard quizzes

A score band and a canned paragraph.

A real step up - interactive beats static, and the answers are yours to keep. But the page was written once, in advance, for a whole band of people: two leads in very different situations who score the same read exactly the same words.

A real conversation with you

The discovery call, the free audit, you at the counter.

The best-converting thing any business offers, because it is about that one person: their skin, their account, their situation. It is also the one thing you cannot give a thousand people - somebody on your side has to show up, every single time.

A consultation lead magnet

An hour's worth of attention, for every lead who answers.

The free consultation, automated. Every lead gets a page written just for them - a real plan, guide, or set of recommendations drawn from what your business knows. And you get their goals and objections in writing: warmer sales conversations and richer signal for your campaigns, on the same ad spend.

Use cases

The right consultation for every goal

From product routines to expert audits - six jobs the same few questions can do. Every card shows a real page from a live example business.

Lumen SkinExample page

Maren, your barrier needs repair - not another active

A four-step routine for skin that's still recovering from a glycolic misstep, built from ingredients it has never flagged.

“I bought a 10% glycolic serum because everyone swore it changed their skin. Two nights in and my cheeks were hot to the touch for a week. Now I'm basically rinsing with water and hoping.”

- Maren, on her current routine

What that heat was actually telling you

Glycolic acid is the smallest of the AHAs, which means it penetrates deepest - and on reactive skin, deepest is exactly where you don't want an acid on night one. Warmth that lingers for days isn't a purge; it's your stratum corneum signaling that its lipid barrier has been thinned and water is escaping faster than it should. That also explains why your skin now reacts to products it used to tolerate: a compromised barrier lets everything in. The good news is that barriers rebuild on a fairly predictable schedule, if you stop asking them to do anything else while they do.

Where you're starting from

Compromised

Barrier status

Lingering heat plus new-product reactivity are the two clearest signs

4 products

Routine size

The most we will ever recommend - reactive skin does better with fewer decisions

Week 5, earliest

Acid re-entry

And only if your skin has stayed calm for two full weeks first

Your routine, ingredient by ingredient

Milk Veil Cleanser

$24

Cream cleanser, no sulfates or fragrance

After an acid over-exfoliation, cleansing is where most routines re-injure the skin twice a day. A sulfate-free cream cleanser lifts sunscreen and the day off without stripping the lipids you're trying to rebuild.

Top pick for you

Barrier+ B5 Serum

$38

Panthenol + niacinamide 4%

This is the workhorse for exactly your situation. Panthenol draws water back into a barrier that's losing it, and niacinamide at 4% is concentrated enough to visibly take heat and redness down - but below the 10% doses that sting on compromised skin.

Cloud Cream

$32

Ceramide moisturizer

Ceramides are the exact lipids the glycolic thinned out. Layered over Barrier+ at night, Cloud Cream seals the repair work in while you sleep instead of letting it evaporate.

Daylight 50 SPF

$28

Zinc-based mineral sunscreen

Redness resolves noticeably slower under daily UV, and chemical filters are a common sting on freshly compromised skin. Zinc sits on the surface, filters nothing through the barrier, and protects the repair you're paying for.

Morning and evening, step by step

Step	Morning	Evening
Cleanse	Milk Veil - or just lukewarm water on tight-feeling days	Milk Veil, one full minute, no cloth or brush
Treat	Barrier+ B5, 3-4 drops pressed into damp skin	Barrier+ B5, same dose
Moisturize	Cloud Cream, thin layer	Cloud Cream, generous layer over the serum
Protect	Daylight 50, a two-finger amount, every day - cloudy ones too	-

The next six weeks

Weeks 1-2

Repair only

Run the routine exactly as written - nothing borrowed, nothing sampled, no new products at all
Expect the heat to fade before the redness does; that order is normal

Weeks 3-4

Consolidate

If your skin has stopped reacting to the routine itself, keep going - resist adding anything
Stress weeks count double for your skin, so hold the line on busy weeks especially

Week 5 and beyond

Earn back exfoliation

Only if your skin has been fully calm for two straight weeks, Gentle Renew PHA once a week becomes an option
PHAs are far larger molecules than glycolic - they work at the surface instead of driving deep, which is why they're the only acid we'd hand you

⚠ One line we won't cross

If a reaction is severe or persistent - burning that lasts more than a few days, swelling, or broken skin - see a dermatologist before you buy anything, including from us. A routine can support a recovering barrier; it cannot treat a medical reaction, and we'd rather lose the sale than pretend otherwise.

Four quiet ingredient lists, one calmer month

All four products above come together as the Reset Kit - the full routine at a 15% saving over buying singles. You said thirty good days would mean no more editing redness out of photos; this is the shortest honest path there.

We won't promise you perfect skin - nobody honestly can. What we can promise is a routine with nothing in it your skin has ever objected to, and calmer skin tends to follow from exactly that. Start with the Reset Kit, give it the full six weeks, and let your barrier do the rest.

Routine builders

Recommendations

Which products, in what order, and why - for that one person's skin.

Lumen Skin · Skincare Routine Finder

Northpeak GrowthExample page

Marisol, your account is winning the click and losing the sale

Eight thousand a month on Meta, a 2.4% cold CTR most accounts would envy - and a product page that never heard what the ad promised.

“Our CTR is honestly great - 2.4% on cold traffic - and the ads get compliments in the comments. But sales never followed. We doubled spend in March, panicked when CPA doubled too, and cut back. Tried new creative, tried a discount pop-up. The clicks keep coming; the revenue doesn't move.”

- Marisol, describing her account's year

Where the account is leaking (higher = bigger leak)

Landing congruence82

Cold traffic is landing on a bare product page. The classic leak, and yours.

Offer & angle58

The ad's promise isn't restated where the buying happens - second suspect, same family.

Creative volume41

Monthly new angles is survivable at $8k/month, but it's below the 3-5 live angles we'd want.

Signal quality24

Nothing in your story says broken tracking. The March whiplash hurt, but the data is usable.

The primary leak: landing congruence

"Great clicks, not enough sales" is the cleanest diagnostic sentence in paid social, and it points at the page, not the ads. A 2.4% cold CTR means the angle works - people are buying the idea. Then they land on a product page that shares no claim, no image, no temperature with the ad that brought them, and they have to re-convince themselves from scratch. Most won't. Every dollar of your $8k is buying a click your page can't close. The second suspect is offer & angle: if the promise that earned the click isn't the first thing the page cashes, the two problems compound. Fix congruence first - it's cheaper, faster, and it tells you whether the offer itself was ever the issue.

The honest ledger

Working in your favor

✓A 2.4% cold CTR - the expensive half of the funnel (attention) is already solved.
✓Spend is in the range where fixes show up in the numbers within weeks, not quarters.
✓You already ship new angles monthly, so a faster creative cadence is a schedule change, not a capability change.
✓You watch your numbers closely enough to have caught the March CPA spike early.

Working against you

- Cold traffic goes straight to a bare product page - no bridge between promise and purchase.
- The ad's claim isn't restated above the fold, so the click and the page argue with each other.
- One page serves every ad, every angle, every audience temperature.
- The double-then-cut spend whiplash in March means recent CPA data is noisier than it should be.

The repair order

This week

Prove the leak before you fix it

Pull your last 30 days and line up your top three ads next to the product page. Write down each ad's core claim, then check whether that claim appears above the fold. Ours rarely does at this stage; yours likely won't either.
Check where the drop-off lives: if add-to-cart rate is weak but the CTR is strong, the leak is between the click and the cart - congruence, not checkout.
Rewrite the product page headline to repeat, word for word, the promise of your best-spending ad. This is a one-hour change.

Next 2 weeks

Build the bridge

Stand up one dedicated landing page for your single best ad: same claim, same visual, written for a cold visitor who has seen exactly one ad, not for someone browsing your catalog.
Send only that ad's traffic to it and let the product page keep everything else - that split is your test.
Brief 3 genuinely different angles (different problem, different proof, different objection - not three crops of the same idea) so you're at the 3-5 live angles an account your size needs.

This month

Make it a system

Put creative refresh on a 2-3 week cycle on the calendar, not on inspiration.
Consolidate ad sets toward 50 conversions per week each - fewer, fatter ad sets give Meta's algorithm real signal and make your next scale attempt less like March.
Re-attempt scale in 20% steps, only on the ad-to-page pairs that survived the congruence test.

This is the 20-minute version. The Deep Audit is the whole account.

Everything above came from six answers. The full Deep Audit goes ad set by ad set: your actual congruence gaps, your creative matrix, your consolidation map, and the scale plan for after the leak is patched - fixed price, no management pitch attached. If you want the second opinion before you spend another month's budget, this is it.

You don't have a traffic problem, Marisol - you have a translation problem, and those are the good kind because they're fixable in weeks. We'd tell a paying client exactly what you just read; the Deep Audit is where we prove it against your real numbers. Book it, and bring the March data.

Expert audits

Personalized guide

The free audit agencies already give away - written before the first call.

Northpeak Growth · Ad Account Mini-Audit

Verde KitchenExample page

Tamsin, here's your crash-proof week

Seven vegetarian days, nothing over 30 minutes on a weeknight, and a breakfast strategy built to carry you past the afternoon slump - with zero mushrooms anywhere.

“I crash hard around 3pm every single day. By dinner I have zero decisions left in me, so it ends up being toast or cereal. Also: no mushrooms, ever. It's a texture thing.”

- Tamsin, on what we should know

Our read: this is a fuel problem, not a willpower problem

Toast for dinner isn't a character flaw - it's what happens when the day has spent every decision you had. The crash itself usually has a simple mechanical cause: a mostly-carb morning burns off fast, and by mid-afternoon your body is asking for fuel it never got. So this week does two things. It anchors breakfast and lunch on protein so energy releases slowly instead of spiking and dropping, and it removes the 6pm decision entirely - dinner is already chosen, and on the hardest days it's already half cooked.

The formula behind every plate this week

Every plate

Protein anchor30%
Colorful veg30%
Smart carb25%
Fat for satisfaction15%

Your 7 days, decided in advance

	Mon	Tue	Wed	Thu	Fri	Sat	Sun
Breakfast	Overnight oats with berries	Tofu scramble on wholegrain toast	Greek yogurt, berries, toasted oats	Overnight oats with berries	Tofu scramble with spinach	Banana french toast - weekend treat	Eggs, toast, roasted tomatoes
Lunch	Big-batch chili over quinoa	Leftover peanut soba noodles	Leftover lentil bolognese	Batch chili over quinoa, last portion	Rainbow tofu bowl with peanut sauce	Lemon chickpea rice	Leftover dal with spinach
Dinner	Peanut soba noodles with edamame	Lentil bolognese - cook it double	Black bean tacos, 15 minutes flat	Chickpea shakshuka with bread for dipping	Sheet-pan tempeh and veg	Dal with spinach over rice	Black bean tacos while next batch simmers

Three to look forward to

Rainbow tofu bowl

Friday lunch

≈520 kcal28g protein20 min

Crispy tofu over rice with whatever colorful veg is in the drawer, tied together with Sunday's peanut sauce. This is the plate formula made visible - and the lunch most likely to carry you clean past 3pm.

Lemon chickpea rice

Saturday lunch

≈480 kcal21g protein25 min

One pan, bright and lemony, with chickpeas doing the protein work. Barely any chopping, no precision required - a confidence-6 cook makes this look like a confidence-9 dish.

Banana french toast

Saturday breakfast

≈460 kcal17g protein20 min

Yes, it's in the plan on purpose. Food should be enjoyable, weekends should feel like weekends, and the eggs mean even the treat keeps its protein anchor.

Sunday batch session: one grain, one legume, one sauce (~45 min)

✓Put a pot of quinoa on - it carries Monday's and Thursday's chili lunches
✓Simmer the big-batch chili alongside; it's mostly hands-off while it bubbles
✓Whisk a jar of peanut sauce for Monday's soba noodles and Friday's tofu bowl
✓Press and cube a block of tofu so scrambles and bowls start at zero prep
✓Stir together two overnight-oats jars for Monday and Thursday - three minutes, done

⚠ One important note

A meal plan like this is general guidance, not medical nutrition therapy. If you have a medical condition or anything about eating feels complicated right now, please work with your doctor or a registered dietitian - they can tailor things in ways a plan like this can't.

This week is the free taste

Imagine twelve weeks of this - a plan that adjusts as your life does, a weekly check-in for when the 3pm crash tries to sneak back, and someone in your corner who knows exactly how you eat. That's what 1:1 coaching at Verde Kitchen is for.

You don't need more willpower, Tamsin - you need fewer decisions between you and a good dinner, and this week is proof of how that feels. When you're ready to make it your default rather than a one-off, the 12-week coaching program builds this around your life with weekly check-ins, and the recipe club keeps the ideas coming in between. Either way: eat well, enjoy it, and let toast go back to being a breakfast.

Step-by-step plans

Step-by-step plan

A week planned around their kitchen, their diet, their evenings.

Verde Kitchen · 7-Day Meal Plan Builder

FlowlineExample page

Noor, your onboarding is Stage 2 of 4 - and your gap has a name

A two-person team, a checklist that gets followed, and a $40k account that went quiet for six weeks. Here's the honest read, and the playbook for exactly where you are.

“A $40k account went silent right after kickoff. Our checklist showed them at step 4 of 9, so on paper everything looked fine. Nobody touched it for six weeks - until their champion emailed asking to pause the contract.”

- Noor, on the last time onboarding went wrong

2/4

Onboarding maturity

Stage 2 - Documented: you have a repeatable path, but no signal when a customer falls off it.

Where you stand across the four dimensions

Process consistency65

The checklist is real and the team actually follows it. This is your foundation - most teams never get here.

Visibility25

You gave yourselves 3/10 on catching a silently stuck customer, and the six-week gap on that $40k account is the proof. This is the gap that costs money.

Automation15

Kickoff scheduling, reminders, and status-chasing are all manual - which is why nothing nudged that account while it sat still.

Measurement30

A time-to-value you could estimate is not yet a number anyone is accountable for. Until it's logged per customer, it can't improve.

What Documented actually means

Stage 2 is the most common place for a small onboarding team to sit - and the most quietly dangerous. A checklist creates the feeling of control: steps get checked, launches look orderly. What it cannot do is tell you when the checking stopped. A customer parked at step 4 of 9 for six weeks looks identical to one who moved there yesterday. That's why your breakage didn't feel like a process failure at the time - the process said everything was fine. Your single biggest gap is visibility, and the fix is not a better checklist. It's attaching dates to the checklist, so that silence stops looking like progress and starts looking like a flag.

The Stage 2 playbook, sized for a team of two

This week

Turn steps into stage gates

Pick 3-4 checkpoints from your existing checklist and give each an exit criterion and a target day - e.g. 'kickoff call held: day 5', 'first data connected: day 14', 'first live use: day 30'.
Write one sentence defining what 'launched' means, measurably. If two people on your team would answer differently, it isn't defined yet.
Pull every active customer onto a single list and mark who is past a gate date. That list - probably uncomfortable to look at - is your first stuck list.

This month

Make the stuck list a habit, not a rescue

Run a 20-minute weekly stuck-list review. The only rule: every customer past a gate leaves the meeting with an owner and a next action.
Start a per-customer time-to-value log: signed date, launched date, days between. A spreadsheet column is enough - the discipline matters more than the tool.
Agree on a silence threshold with your teammate: no customer activity for 7 days means someone reaches out, even if the checklist looks fine.

This quarter

Let the data pick your next move

Split your onboarding path by account size. A $40k account should not be on the same track - or the same check-in cadence - as your smallest tier.
Read your TTV log: by now you'll have a real baseline and the two gates where customers stall most often. That's where automation goes first, not wherever is easiest to automate.
Automate the chasing, not the judgment: gate reminders, kickoff scheduling, and status updates are the repetitive work that buries a two-person team at volume.

Questions every Stage 2 lead asks

Do we need a tool to get past Stage 2?+

Not to start. Stage gates and a weekly stuck-list review work in a spreadsheet, and for a team of two the review discipline matters more than the software. Tooling earns its keep when the list gets too long to eyeball, when chasing statuses starts eating your week, or when customers keep asking 'what's next?' because the plan lives in your files instead of in front of them.

What counts as 'value' in time-to-value?+

The first moment the customer gets the outcome they bought - not your final checklist step. If they bought reporting, it's the first report they actually run. Pick something observable in their usage, not something your team marks complete.

How do we run all this with two people?+

Keep it small on purpose: 3-4 gates, one 20-minute review, one threshold for silence. The point of Stage 2-to-3 work isn't more process - it's making the process you already follow visible enough that a stalled account interrupts you, instead of waiting politely until renewal.

See what your checklist looks like with a pulse

Flowline turns the checklist you already trust into a customer-facing plan with stage gates, automated reminders, and per-customer time-to-value tracking - so the stuck list builds itself and a silent $40k account pings you on day 7, not week 6. Watch it run on a real onboarding.

Stage 2 is a genuinely good place to be - the hard cultural work of writing the process down is already done. What separates you from Stage 3 is mostly plumbing: gates, a silence threshold, and a time-to-value number someone owns. When you'd rather not build the plumbing yourself, that's the part we're for.

Scores, explained

Personalized guide

A stage on a gauge - and the reasoning, written from their answers.

Flowline · Onboarding Maturity Score

Alder & LedgerExample page

Priya, the estimated payment comes first and the four months come second

Nineteen days to a quarterly estimated-tax payment, four months of unreconciled bank feed behind it, and one card that has been buying both client software and groceries. That last one is the reason the other two are hard.

“Estimated payment due in about three weeks and I have not reconciled anything since March. The receipts are technically all in my email somewhere. I keep opening the spreadsheet, looking at it for ten minutes, and closing it again. I got a notice last year and I really do not want another one.”

- Priya, on what is coming up

4/10

Books readiness

A 4 that is mostly one problem wearing three hats: the mixed card is what makes four months feel like a year.

Why the order of work is already decided for you

Anything with a deadline inside four weeks goes first, and yours is nineteen days out, so the estimated payment leads and the tidy-up follows. Those are two different jobs done to two different standards, and it is worth knowing which is which. The payment is the rough-but-defensible job: reconstruct this quarter from the bank feed, capture the records you can actually find, and get your CPA a profit figure you would be comfortable explaining line by line. The four months behind it is the proper job, done afterwards, at a pace where missing receipts can be chased rather than guessed at. Doing them in the other order is how people miss deadlines while tidying - the books look lovely and the payment is late. The reason your four months reads worse than four months usually does is the shared card: every transaction on it has to be judged one at a time rather than swept through as business, and judging four months of one card by hand is most of the work in front of you.

Now, and from month two

	How your books run now	How they'd run from month two
Accounts	One card for client software and groceries, so every line needs a decision	A business account and card that nothing personal touches - an afternoon at the bank, and the single highest-value hour in this whole plan
Reconciliation	Four months untouched, and the gap grows quietly every week	Reconciled monthly, so the worst backlog you can ever have is thirty days old
Receipts	In your email somewhere, found only when something is missing	Captured against the transaction as they arrive, which is what makes a quarter a review rather than an excavation
Taxes & filings	A quarterly scramble that starts with opening the spreadsheet and closing it again	Books closed monthly, so the quarter's profit figure and January's 1099 for your illustrator both come out of a system that is already current - and your CPA decides what to do with the number
Your part in it	Ten unproductive minutes at a time, several evenings a month, plus the background worry	Roughly twenty minutes a month answering questions about the handful of transactions only you can explain

What we would put in front of you

Catch-Up Sprint

from $950

One-off, up to 12 months brought current

Four months behind puts you squarely in catch-up territory, so this runs first - though for you it runs in two passes, this quarter for the payment and then the rest. The band moves with the number of months, your monthly transaction count, and the mixed card, which is the one that pushes a quote upward. We would not name a number before seeing the bank feed, and you should be wary of anyone who does.

Top pick for you

Steady Books

$325/month

Monthly reconciliation, receipt capture, 1099s filed in January

The right fit for a two-person studio from the month after the Sprint: bank reconciliation, payables and receivables kept current, receipts captured against transactions, the 1099-NEC for your illustrator filed on time, and a year-end package handed to your CPA. You said you keep opening the spreadsheet and closing it again - this is the tier that removes the spreadsheet from your evenings.

Steady Books + Payroll

$495/month

The above plus payroll for up to 10 people, 941s and W-2s

Not today - you told us there is no payroll yet, and a contractor on a 1099 is not payroll. Worth knowing the number now, because the month you put a first employee on the books, or your CPA moves you to an S-corp salary, is the month this becomes the correct tier. Payroll run apart from the books is a false economy.

Finance Partner

$995/month

Management reporting, 13-week cash flow, quarterly review

Honestly, not yet. This is for owners asking questions their books cannot currently answer - a first hire, a second studio, a lending conversation. Ask us again when you are weighing a hire and want to see the runway before you make it.

⚠ What we are, and what we are not

We are bookkeepers. We keep the records a return is built from, and we file sales tax and 1099s. We are not CPAs, not enrolled agents, and not licensed financial advisers, so nothing here is advice about what you owe, what is deductible, whether an S-corp election makes sense, or anything to do with retirement plans or investing - for your own situation, that belongs with a CPA or an enrolled agent. And on the notice you mentioned: we will not tell you a penalty can be avoided, reduced, or abated. Take that specific notice to your CPA, or to the agency that sent it, and let us keep to the work of getting you current.

Good questions

Can four months really be caught up in nineteen days?+

This quarter can. That is the point of splitting the jobs: the current quarter gets reconstructed in time for the payment, and the older months get finished properly afterwards, without a deadline standing over them. What we will not do is promise a turnaround for the whole four months before we have looked at your bank feed - the honest answer depends on how many records turn out to be findable.

Do I have to separate the card before you can start?+

No, but it is the first thing we would ask you to do, and it is an afternoon. Every month you keep one card is another month where each line needs judging by hand, which is time you pay for. Separating it does not fix the past four months - it stops the fifth.

What do you need from me to get moving?+

Read-only access to the bank and card feeds, your EIN and entity details, your illustrator's W-9 if you have it, and whatever the email inbox holds - forwarded in bulk is fine, sorted is not required. Then about twenty minutes with you on the transactions only you can explain, which on a shared card is usually the interesting half.

Nineteen days is enough time, if the next move happens this week

The Books Review is twenty-five minutes, free, and we spend it looking at your last three months of bank feed together so you hear what the work actually is rather than what you have been imagining at 11pm. No proposal on the call. If we think the Sprint is smaller than you fear, we will say so - and if it is bigger, you should hear that from us before the deadline, not after it.

Nothing you described is unusual and none of it is unrecoverable - a shared card and a spreadsheet nobody opens is roughly half the businesses that come to us. The deadline sets the order, the card is the fix that stops this recurring, and after that it is thirty days at a time forever. Book the Books Review this week and bring the bank login.

Readiness checks

Personalized guide

What's fine, what's risky, and what to fix before it costs money.

Alder & Ledger · Books Readiness Check

Rowanbridge LawExample page

Amara, this is two matters at once, and one of them is on a clock

How the process works from exactly where you are standing: the stages of a no-fault divorce, what the immigration rules ask, the papers to start gathering, and the questions worth putting to any firm you speak to.

“We have been married four years and I came here on a partner visa. It has been over for months, we both know it, and we are mostly civil about it. But every time I get close to saying the word divorce out loud I stop, because I do not know if leaving him means leaving the country, and Sofia is three and everything she knows is here. I am not frightened of him. I am frightened of what the paperwork does to Sofia and me.”

- Amara, on the week she has been having for months

Two tracks, and they touch

What you are holding is a family matter and a status matter at the same time, and the reason you keep stopping is that you have been trying to answer both with one decision. They are separate processes, run by different institutions, on different clocks. The family track has a shape you can read in advance and waits that are fixed by law. The status track does not wait, and that is the part of this page that matters most: the rules do contain categories written for people whose partner relationship has ended, and categories in the immigration rules come with time limits attached. Which one, if any, fits you turns entirely on the dates printed on your own grants and on documents nobody here has seen. That is why we will not answer the question you actually came with, and why you should be wary of anyone who answers it from a form. You put this at a 9 out of 10 for how much it is taking over your day. That is what carrying two unfinished things at once does, and it is also the reason to put the immigration dates in front of somebody this week rather than next season.

⚠ You said you are not frightened of him. We have taken you at your word

We are leaving this here anyway, because it costs nothing and it is the one thing we would never want you to have to go looking for. If that ever changes, at any hour: 999 in an emergency, and the National Domestic Abuse Helpline on 0808 2000 247, free and open 24 hours. It also changes the process below rather than pausing it - the mediation meeting that normally comes before an application can be exempted where someone is at risk. If you ever need that, call us and say so on the phone. It is not something to write on a form.

Where you are standing

Two

Tracks in play

A no-fault divorce with arrangements for Sofia, and a status question that runs on its own clock

Nothing filed

Stage reached

The stage with every option still open, and the one where preparation is worth the most

3 of 5

Papers to hand

Certificate, immigration documents, tenancy. The financial papers are your gap and the slowest to gather

26 weeks +

Fixed by law

20 weeks, then 6 weeks and 1 day. Statutory minimums in every no-fault divorce, however much the two of you agree

The stages, in the order they come

Before anything is filed

Get your own facts straight

Put every immigration document you own in date order and write the sequence out on one page. The dates are the part that decides things, and a folder of photographs is not the same as a timeline.
Start the financial papers now, because they take the longest and nobody can move without them.
Nothing about money is settled until a court order says so, whatever the two of you agree between yourselves. That is not a warning about him; it is why the disclosure stage below exists at all.

The MIAM

The meeting that comes before applications

A mediation information and assessment meeting is required before most applications about children or finances, unless an exemption applies. It is with a mediator, not with us.
For two people who are mostly civil, this is not a formality to be endured. It is frequently where arrangements for a three-year-old actually get made.
You book it. Availability is the only thing setting its timing, so it is one of the few clocks here you can move.

The divorce itself

No-fault, and on a fixed clock

Since April 2022 nobody has to blame anybody. The court will not ask who left, and there is no advantage to be had in being the one who applies first on that ground.
A minimum of 20 weeks runs from the application to the conditional order, then 6 weeks and 1 day from conditional order to final order.
Agreeing with each other does not shorten either wait. It only makes everything happening alongside them easier.

The money, separately

The part that does not end with the divorce

Financial claims are their own matter, with their own steps. The divorce ends the marriage; a financial order is what ends the claims.
Disclosure runs on Form E: income, capital, pensions, debts, in full, from both of you.
Your half of that is entirely within your control, and it is the half that decides how fast this part moves.

Arrangements for Sofia

Decided on what is best for her

The test is what is best for the child, not what is fair between the adults. A court is only asked when parents cannot agree, which is what all the steps before it are for.
Write down what her week actually looks like now - nursery, doctor, who does drop-off, who has her when. Everything downstream is built on that description.
You told us you disagree on some things. Some things is a workable place to start from, and it is worth naming which ones before anybody else does it for you.

Alongside all of it

The status question, on its own clock

This does not queue behind the divorce. It runs in parallel, at the Home Office, on its own terms.
There are routes in the rules for people whose partner relationship has ended, and those routes have time limits. We are not going to tell you which one applies to you, because that is a documents-and-conflict-check question and doing it from a form would be guesswork.
This is the single reason we would not have you sit on this for another few months while you think.

Which clocks are fixed, and which are yours

Stage	What sets the timing	What you can influence
Booking the MIAM	Mediator availability once you ask for it	How soon you book, and how prepared you walk in
Application to conditional order	Fixed by statute at a minimum of 20 weeks	Nothing at all. Agreement does not shorten it
Conditional order to final order	Fixed by statute at 6 weeks and 1 day	When you apply for it, and whether the money is settled first
Financial disclosure on Form E	How fast both of you produce documents	Your half of it, completely
Arrangements for Sofia	The two of you, until a court is asked	Almost all of it, while you are both still talking
Home Office decisions	Published by the Home Office and changed often	Whether the application is complete on the day it goes in

The papers to start gathering

✓Your marriage certificate. You have it. Find the original rather than the photograph of it.
✓Every immigration document with a date on it: each grant, each residence document or online record, entry stamps, and the letters that came with them. Then the one-page timeline that puts them in order.
✓A written history of the relationship: when you met, when you married, when you began living together, when it ended. One page. It is the document nobody arrives with and everybody is asked for.
✓Three months of payslips or accounts for you, and whatever you can properly access of the household's. This is your gap, and it is the slowest item on the list.
✓Twelve months of statements for every account with your name on it.
✓The tenancy, plus who is named on it and what it says about ending it.
✓Sofia's week, written down: nursery days and hours, doctor, who does the school run, who has her when.
✓Pensions, both of yours. They are the item people leave off the list, and a financial order deals with them once.

What to ask any firm you speak to, including us

Who exactly will do the work, and what that person charges an hour.
Is the fee for this stage fixed, and what takes it out of fixed.
What is not inside the figure. Court fees, Home Office fees and the immigration health surcharge are paid to somebody else.
Can this firm handle both halves of my situation, or will I be telling the story twice to two sets of people who do not talk to each other.
What happens to my file if I run out of money halfway through.
Might I be eligible for legal aid. We do not hold a legal aid contract, so if the answer might be yes we will say so and point you at the official checker rather than take your money.
How often will I hear from you, and who do I call when it lands on me on a Sunday.

The questions people ask us in the first five minutes

Does starting a divorce affect my visa?+

This is the question, and it is exactly the one nobody can answer from a form. It turns on which route you are on, the dates on each grant, and documents we have not seen. What can be said is that it is not a question to sit on: the rules contain routes for people whose partner relationship has ended, and routes carry time limits. Bring the documents and have somebody read them.

Do I have to say it was his fault?+

No. Since April 2022, divorce in England and Wales is no-fault. Nobody has to blame anybody, and the court is not interested in who left.

If we agree everything between ourselves, is it over?+

The divorce ends the marriage. It does not end financial claims. Those end when a court makes a financial order, which is why the money is a separate matter with steps of its own.

Will Sofia have to choose?+

Arrangements for children are decided on what is best for the child, not on what is fair between the adults, and a court is only asked when parents cannot agree. A three-year-old is not asked to pick.

Can you tell me what I would get?+

No, and be wary of anyone who will. No number can honestly be put on it before both sides have disclosed everything they have, and a figure offered before that is a guess.

What is all this going to cost?+

A First Steps Meeting is £180 including VAT for 45 minutes, and it comes off our fees if you instruct us. Beyond that: an uncontested divorce through to final order is a fixed £1,450, the financial side is £275 an hour with a written estimate before every stage, and court fees, Home Office fees and the immigration health surcharge go where they go, never to us.

⚠ What this page is, and what it is not

This is general information about how these processes work, written from what you told us. It is not legal advice and it cannot be: nobody here has seen your documents, run a conflict check, or heard the half of any story that a form cannot hold. Reading it does not make us your solicitors. No solicitor-client relationship starts until we have both signed a client care letter. Please do not act on anything here, or hold off doing something because of it, without speaking to a qualified adviser about your own circumstances. And if the dates on your immigration documents are close, treat that as the reason to speak to someone this week rather than as a reason to worry alone.

Bring the documents. Forty-five minutes, one room, both halves of it

A First Steps Meeting is £180 including VAT for 45 minutes, and it comes off our fees if you go on to instruct us. We run the conflict check, read the immigration grants with the dates in front of us, and set out the order to take things in. Bring the one-page timeline, the grants, and the tenancy. If we are not the right firm for you, we will say so in the room and tell you who is.

You said the paperwork is what frightens you, not him. Paperwork is the part that answers to preparation: a timeline on one page, the grants in date order, and the financial papers you do not have yet. Do that much and you will walk into any meeting, ours or anyone else's, already ahead of where most people start. Start with the immigration dates. Of everything on this page, they are the part that does not wait.

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Rowanbridge Law · Family & Immigration First Steps

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Amara, this is two matters at once, and one of them is on a clock

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Which clocks are fixed, and which are yours

The papers to start gathering

What to ask any firm you speak to, including us

The questions people ask us in the first five minutes

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