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24 ideas for businesses whose inquiries want an answer, arranged by what you do. Each one comes with the questions to ask and what the person gets back - because the questions are what make the answer different for every person who fills it in.
You already give away audits to win work. These are the versions that do not need an hour of your evening each.
“Find out where the spend is leaking before you book a call.”
What you ask
What they get back
A read on the two or three likeliest leaks for an account their size, what to check first, and what it usually turns out to be.
“See what a stranger sees in the first five seconds.”
What you ask
What they get back
A specific read on their page: what the offer looks like to a first-time visitor, where the next step is unclear, what to change first.
“Work out whether you are buying hours or outcomes.”
What you ask
What they get back
An honest read on whether the current structure suits the work, and what a better-shaped engagement would look like.
“Find out which channel deserves the next budget.”
What you ask
What they get back
A ranked read on which channel suits their economics, and which one they are probably over-funding.
The free discovery call is the most expensive thing you give away. These do its first half at any scale.
“Name the real bottleneck, not the one you keep working on.”
What you ask
What they get back
A written read on which constraint is actually binding, why the previous attempts stalled, and what to change first.
“A plan that starts where you are, not at day zero.”
What you ask
What they get back
A thirty-day plan paced to the hours they actually have, starting from what they already know.
“An honest answer, including when it is no.”
What you ask
What they get back
A straight read on whether now is the moment, what to do first if it is not, and what to have in place before starting.
“Stop guessing which of these programmes is yours.”
What you ask
What they get back
A recommendation between the ways of working, with the reason, and an honest note when none of them fits.
People arrive worried and under-informed. A written answer before the consultation does more than a price list.
“Understand what is driving it before you book anything.”
What you ask
What they get back
A read on what is likely driving the concern, what the realistic options are, and what the practice would want to check first.
“See what the whole course looks like, not just the first visit.”
What you ask
What they get back
A sequence of visits with what happens at each, spaced from their actual date, and what to do between them.
“Find out before the consultation whether this is suitable.”
What you ask
What they get back
A clear answer on suitability in the practice's own words, including when the answer is to wait or to see someone else.
Something to trade for the email that is not ten percent off - and that sells at full price.
“Stop guessing which product in the range suits you.”
What you ask
What they get back
One or two products from the real catalog with the reason each was chosen, and what to expect in the first month.
“The order to use things in, for your situation.”
What you ask
What they get back
A morning and evening sequence using their existing products plus what is missing, with the reason for the order.
“Get it right first time.”
What you ask
What they get back
A specific recommendation with the reasoning, and what to do if it is between sizes.
“Find something they will actually like.”
What you ask
What they get back
Two or three real products with a sentence on why each suits the person described.
Most inquiries are quietly worried they are behind. Tell them plainly what their situation means.
“Cleanup, catch-up, or ongoing - find out which.”
What you ask
What they get back
A read on which kind of engagement this is, what it involves, and roughly what to expect it to cost.
“Check the structure before the deadline, not after.”
What you ask
What they get back
The two or three things worth reviewing for a business at their stage, and which have deadlines attached.
“Understand the process before you commit to it.”
What you ask
What they get back
The likely shape of the work, the stages, and what the firm would need from them at each - with clear limits on what is and is not advice.
Quoting blind wastes visits. Let the questions do the site survey.
“A realistic range before anyone visits.”
What you ask
What they get back
A realistic range for work of that shape, what drives it up or down, and what to decide before getting quotes.
“Find out which conversation you are having.”
What you ask
What they get back
An honest read on whether repairing is sensible at this age, and what replacing would involve.
“A running order for a house with several problems.”
What you ask
What they get back
A sequence with reasons - what must come first structurally, what can wait, what gets cheaper if done together.
Long sales cycles start with someone quietly evaluating. Give them something that helps them evaluate.
“See where you sit, and what the next stage requires.”
What you ask
What they get back
A read on which stage they are at, what typically breaks next, and the one change that moves them on.
“An honest read on whether you should build this yourself.”
What you ask
What they get back
A straight answer with the trade-offs named, including the cases where building is genuinely correct.
“Know the real cost of switching before you start.”
What you ask
What they get back
The likely stages, what usually goes wrong at their scale, and what to have in place first.
Answer a few questions and it proposes the concept, the questions, and what each person would receive - using what your business actually knows. No account, no card.