Consultation lead magnets for consultants
Give away the diagnosis. Charge for the fix.
A few questions on your site, and each inquiry gets your first read in writing - what their answers point to, what you would look at first, what usually causes it. You get their email and their constraints before anyone books an hour.
Sell the thinking, not the CV
A list of former clients tells a prospect who trusted you. A written read on their own situation tells them how you think, which is the thing they are actually buying.
Scope before the call, not during it
The constraints that decide whether an engagement is two weeks or two quarters - scale, stack, who has to agree - arrive in writing. The call starts at the proposal instead of the interview.
Say no earlier, and kindly
Not every inquiry is work you want. The ones that are not still get something honest and useful, which is how a decline turns into a referral rather than a dead end.
See one working
These are example businesses we built end to end - the whole setup is public, and you can answer the questions yourself and read the page it writes back.
Flowline
Onboarding Maturity Score
A maturity read on their onboarding, with the two things worth fixing first named specifically.
Try it as an inquiry →
Ascent Careers
30-Day Personal Brand Sprint
A 30-day sprint built from where this person's positioning actually stands today.
Try it as an inquiry →
Northpeak Growth
Ad Account Mini-Audit
The first ten minutes of an audit, in writing, before anyone picks up the phone.
Try it as an inquiry →
Not your business?
For agencies · For coaches · For clinics · For accountants · For photographers · For ecommerce · all example businesses