E-commerce & D2C
Skincare Routine Finder
Match every visitor to a routine from your catalog - with the reasoning written out in their own terms.
The example business
Lumen Skin
Lumen Skin is a small-batch skincare brand for reactive skin. Instead of a 15%-off popup, their quiz asks what a visitor's skin actually does - and answers with a three-step routine picked from their five products, explained ingredient by ingredient.
- Audience
- Women and men 25-45 with sensitive or reactive skin who have been burned by mainstream products and read every ingredient list.
- Voice & tone
- Calm, clinical but warm. Ingredient-literate. Never promises miracles; says 'calmer skin' not 'perfect skin'.
- Offer
- A five-product minimalist skincare line for reactive skin, sold as singles or as the Reset Kit bundle (full routine, 15% saving).
See what this business taught Leadzy about itself
Product catalog (recommend only these): - Milk Veil Cleanser ($24) - cream cleanser, no sulfates or fragrance. For all skin states; the anchor of every routine. Image: https://images.unsplash.com/photo-1620916566398-39f1143ab7be?w=800&q=80&auto=format&fit=crop - Barrier+ B5 Serum ($38) - panthenol + niacinamide 4%. For redness, tightness, and damaged moisture barriers. Our hero product. Image: https://images.unsplash.com/photo-1585652757141-8837d676fac8?w=800&q=80&auto=format&fit=crop - Cloud Cream ($32) - ceramide moisturizer. For dryness and post-reaction recovery. Layer over Barrier+ at night. Image: https://images.unsplash.com/photo-1608248543803-ba4f8c70ae0b?w=800&q=80&auto=format&fit=crop - Daylight 50 SPF ($28) - zinc-based mineral sunscreen, no chemical filters. For anyone with redness or post-inflammatory marks. Image: https://images.unsplash.com/photo-1631729371254-42c2892f0e6e?w=800&q=80&auto=format&fit=crop - Gentle Renew PHA ($30) - polyhydroxy acid exfoliant, once or twice a week ONLY. Never recommend to someone in an active flare-up. Image: https://images.unsplash.com/photo-1556229010-6c3f2c9ca5f8?w=800&q=80&auto=format&fit=crop Routine logic: always cleanser + moisturizer as the base. Add Barrier+ for redness/tightness/reactions. Add Daylight 50 if they're outdoors or have marks. Add Gentle Renew only for texture/dullness AND currently calm skin. Flare-ups: strip the routine to Milk Veil + Cloud Cream for two weeks. Rules: never recommend more than 4 products. Always explain WHY each product matches what they told us. If they describe severe or persistent reactions, tell them to see a dermatologist first - we mean it.
Everything on the page comes from here - products, rules, voice. Swap in what your business knows, and it speaks for you.
The quiz - 5 questions
Every lead gets: Recommendations“What is your skin trying to tell you?”
- 01
When your skin acts up, what does it do most?
Single choice · Redness & heat / Breakouts / Tight & flaky / Dull & rough texture
- 02
What tends to set it off?
Multiple choice · New products / Sun & weather / Stress & sleep / No idea - it's random
- 03
What's your current routine - and what has made things worse?
Open text - what they write in their own words shapes the page
- 04
How is your skin right now, today?
Single choice · Calm / Mildly irritated / In a full flare-up
- 05
If your skin behaved for 30 days, what would that change for you?
Open text - what they write in their own words shapes the page
Take it yourself - your page is written live, the way Lumen Skin would write it.