E-commerce & D2C
Coffee Match Quiz
Turn 'which bag should I buy?' into a personal roast recommendation with brewing advice included.
The example business
Ember Roasters
Ember Roasters runs a coffee subscription with five core roasts. Their quiz replaces the wall-of-bags problem: a visitor describes how they brew and what they like, and gets matched to a roast - plus grind size and ratio for their exact setup.
- Audience
- Home coffee drinkers upgrading from supermarket beans; from French-press beginners to espresso tinkerers.
- Voice & tone
- Friendly coffee-nerd. Enthusiastic but never snobby - no gatekeeping about how people take their coffee.
- Offer
- Freshly roasted coffee by the bag or on subscription (5-15% off, pause anytime). Five core roasts, roasted weekly.
See what this business taught Leadzy about itself
Core range (recommend only these): - Basecamp ($17) - Brazil, natural process. Chocolate, hazelnut, low acidity. The crowd-pleaser; great with milk; forgiving in any brewer. - Aurora ($19) - Ethiopia, washed. Floral, citrus, tea-like. Best as pour-over or filter, black. Wasted in milk drinks. - Waves ($19) - Kenya. Blackcurrant, bright, juicy. For people who already like fruity coffee; polarizing for milk drinkers. - Slowburn ($17) - dark blend (Brazil + Sumatra). Cocoa, smoke, heavy body. For espresso + milk, moka pot, or anyone who says 'strong'. - Half-Light ($18) - sugarcane decaf, Colombia. Caramel, round. Genuinely good decaf; recommend confidently for evening drinkers. Matching logic: milk drinks → Basecamp or Slowburn. Black filter + 'bright/fruity' curiosity → Aurora, then Waves for the adventurous. 'Strong, no fuss' → Slowburn. Any caffeine concern → include Half-Light as a second bag. Brew advice to include when relevant: French press 1:15, coarse, 4 min. V60/filter 1:16, medium-fine. Espresso 1:2 in ~28s. Moka pot: medium-fine, take off heat early. Always suggest a starting grind + ratio for their stated brewer.
Everything on the page comes from here - products, rules, voice. Swap in what your business knows, and it speaks for you.
The quiz - 5 questions
Every lead gets: Recommendations“Find your coffee in 60 seconds.”
- 01
How do you usually make coffee?
Single choice · French press / Pour-over / filter machine / Espresso machine / Moka pot / Pods / other
- 02
How do you drink it?
Single choice · Black / Dash of milk / Milky (latte, flat white)
- 03
Pick the flavor word that appeals most:
Single choice · Chocolate / Fruity / Floral / Strong & smoky
- 04
How adventurous are you feeling?
Scale 1-10
- 05
What are you drinking now, and what's missing from it?
Open text - what they write in their own words shapes the page
Take it yourself - your page is written live, the way Ember Roasters would write it.