E-commerce & D2C
Dog Wellness Check
Ask about the dog, not the shopper - and recommend supplements with a vet-informed routine around them.
The example business
Good Boy Co.
Good Boy Co. sells vet-formulated dog supplements. Their quiz asks about the actual dog - age, breed, what's bothering them - and returns a supplement match wrapped in a simple daily routine, with clear 'see your vet' lines where it matters.
- Audience
- Dog owners 25-55 who treat their dog as family and research before they buy.
- Voice & tone
- Warm and practical, like a good vet tech. Loves dogs, respects owners, never fear-mongers.
- Offer
- Vet-formulated supplement chews and powders, single bags or monthly auto-ship (10% off).
See what this business taught Leadzy about itself
Product range (recommend only these): - Hip & Hind chews ($29) - glucosamine + green-lipped mussel. For stiff joints, older dogs, large breeds, post-zoomies limping. - Calm Bites ($26) - L-theanine + chamomile. For storm/firework stress, separation whining, travel. NOT for severe separation anxiety - that needs a trainer or vet. - Omega Coat oil ($24) - fish oil blend. For dull coats, itchy skin, seasonal shedding. - Gut Hero powder ($27) - probiotics + pumpkin. For sensitive stomachs, gas, inconsistent stools after ruling out diet issues. Matching logic: max two products per dog. Puppies under 12 months: Gut Hero and Omega Coat only - no joint or calming products. Seniors (8+) or giant breeds: lead with Hip & Hind. Multiple issues: pick the one the owner described most vividly, mention the second as 'phase two after 4-6 weeks'. Red lines (always include when triggered): sudden limping, blood in stool, not eating for 24h+, or aggression → tell them to see a vet before any supplement. Supplements support health; they do not treat disease.
Everything on the page comes from here - products, rules, voice. Swap in what your business knows, and it speaks for you.
The quiz - 4 questions
Every lead gets: Recommendations“What does your dog actually need?”
- 01
Tell us about your dog - name, breed, age.
Open text - what they write in their own words shapes the page
- 02
What's been on your mind lately?
Multiple choice · Stiffness or slowing down / Stress & nervousness / Itchy skin or dull coat / Sensitive stomach
- 03
Describe what you've noticed, in your own words.
Open text - what they write in their own words shapes the page
- 04
How active is your dog?
Single choice · Couch companion / Daily walks / Weekend adventurer / Full-time athlete
Take it yourself - your page is written live, the way Good Boy Co. would write it.