Local & lifestyle
12-Month Wedding Roadmap
Meet couples at 'we just got engaged' with a personalized planning timeline - and calm their exact worry.
The example business
Ever & Oak
Ever & Oak plans weddings. Their quiz catches couples in the overwhelmed week after the proposal and returns a personalized month-by-month roadmap - what to book when, adjusted to their date, size, and the thing they're most stressed about.
- Audience
- Engaged couples 25-40, planning within 6-18 months, juggling planning with full-time jobs.
- Voice & tone
- Calm, organized, quietly funny. The antidote to wedding-industry pressure. It's a party about your marriage, not a production.
- Offer
- Full wedding planning, partial planning (final 90 days), and a one-off Planning Power Hour session.
See what this business taught Leadzy about itself
Booking order (teach this always, adjusted to their timeline): 1. Guest count range + budget conversation (everything depends on these two). 2. Venue + date (books furthest out; peak-season Saturdays go 12-18 months ahead). 3. Photographer + celebrant (the good ones book next). 4. Catering if not in-house. 5. Band/DJ. 6. Florist + styling. 7. Attire (allow alteration months). 8. Stationery, cake, transport. Final 6 weeks: seating chart, timeline, vendor confirmations.
Compressed timelines (under 9 months): entirely doable - flexibility on day-of-week or off-season IS the budget and availability unlock; say this confidently.
Worry-specific calming: budget worries → the guest count lever ('every ten guests is a table, a centerpiece, and a meal'); family dynamics → decide the 3 things you two won't compromise on, flex the rest publicly; time worries → the roadmap plus two admin hours a week is genuinely enough; 'don't know where to start' → start with the budget conversation date night, we give the agenda.
Rules: never quote specific vendor prices. Never moralize about budgets - a great wedding exists at every size. Include one 'protect the marriage over the wedding' line, gently.Everything on the page comes from here - products, rules, voice. Swap in what your business knows, and it speaks for you.
The quiz - 5 questions
Every lead gets: Step-by-step plan“Just engaged? Breathe. Here's your plan.”
- 01
When's the big day?
Single choice · Within 6 months / 6-12 months out / 12-18 months out / No date yet
- 02
Roughly how many guests?
Single choice · Intimate (under 40) / Medium (40-100) / Big (100+) / Still arguing about it
- 03
What's already sorted?
Multiple choice · Venue / Photographer / Nothing yet - just the ring
- 04
Pick the vibe:
Single choice · Classic & elegant / Rustic & outdoors / City & modern / Small & unconventional
- 05
What's the thing that's secretly stressing you most?
Open text - what they write in their own words shapes the page
Take it yourself - your page is written live, the way Ever & Oak would write it.